CPR Marketing — First Aid Pro Fills 400% More Bookings

For over 20 years, First Aid Pro has been one of Australia's leading names in CPR and first aid training. With locations across the country, they've made quality training accessible to everyone.

Their approach is different. No dry classroom theory: just real-life skills that actually stick. Students walk in, learn how to handle genuine emergencies, and walk out with their certificate the same day.

In a crowded first aid market, that's what sets them apart: training that's fast, practical, and genuinely prepares people to act when it matters.

The Challenge

Rankings slipping while competitors flew past

We'd been spending heavily on Google Ads for years, but we weren't seeing the returns we needed. Something had to change.
— First Aid Pro

What the audit uncovered

Over $400k wasted on poorly structured campaigns
Keywords were cannibalizing each other
Google Ads spending a lot but not delivering results
Organic search visibility was declining
Needed more than a band-aid fix

The situation

When it came to first aid training, First Aid Pro had always been a leader. But even the top dogs hit roadblocks. The digital world wasn't waiting around — and they were starting to feel it.

Competitors were flying past, snagging top spots while their rankings slipped. Their Google Ads campaigns were burning through budget but not delivering the results they needed. Our marketing audit uncovered over $400k wasted on inefficient keywords over two years.

It was obvious: they needed more than a band-aid fix. This was a full-on rescue mission.

Where they started, where they are now

From flatlining bookings to 4x growth

Flatlining

Bookings

Plateaued despite spend

$400k+

Wasted

Over two years on ads

Slipping

Rankings

Competitors flying past

Declining

SEO

Poor organic visibility

400%

More Bookings

Massive growth

37%

Lower Costs

Efficient spend

147%

Traffic Growth

Organic surge

Optimised

Keywords

No cannibalization

400%

More Bookings

Massive growth

37%

Lower Costs

Efficient spend

147%

Traffic Growth

Organic surge

Optimised

Keywords

No cannibalization

The rollout

From Empty Classrooms to Sold-Out Sessions

A strategic rescue mission over 6 months

Months 1-3

Rescue Their Rankings

Dug through the data to find what was actually working. Our SEO audit identified pages pulling their weight and those needing attention. Targeted high-value keywords competitors had missed, tightened on-page SEO, and fixed technical issues.

Months 4-6

Stop Wasting Ad Budget

Uncovered where $400k had been wasted over two years through mismanaged accounts. Split campaigns to avoid keyword cannibalization, improved targeting to hit the right personas, and adjusted bids. Every dollar started working harder.

Months 7-9

Ads That Spoke to Customers

Built ads that actually spoke to what customers cared about. Personalised copy for different audience segments, used dynamic keyword insertion for relevance, and scaled this across their multiple websites and brands throughout Australia.

Months 10+

Ongoing Optimisation

Continuous refinement and weekly performance reviews. Scaled what worked, cut what didn't. Results compounded over time as the strategy matured.

400% more bookings, and $400k stopped leaking out of the ads account

Ad costs dropped 37% while organic traffic rose 147%.

400%

more bookings

↓37%

lower ad costs

↑147%

organic traffic

$400K+

saved from waste

In just 6 months, bookings exploded by 400%. Their razor-sharp ads and strategic SEO didn't just boost traffic: they brought in the right people, filling up classes faster than ever.

And here's the kicker: we slashed their Google Ads spend by 37%. Instead of burning through cash, we tightened everything up with smarter phrase match keyword targeting and made sure every dollar worked harder.

On the SEO front, organic traffic shot up 147%. More eyes on the site, more clicks, and way more business. They went from blending in with the crowd to being the go-to in their market.

Customer engagement also increased by 59%. Better content, faster responses, and continuous PPC testing ensured ads kept improving week after week. For organisations looking to build internal capability after results like these, our digital marketing coaching programme helps teams take ownership of their growth.

With results climbing, customer service needed to keep pace. We introduced detailed feedback forms and streamlined responses, making sure every interaction was smooth and frictionless.

Training providers and education businesses looking to scale enrollments can work with an experienced SEO consultant to build the organic visibility that compounds over time.

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