Local Business Marketing — 6-Figure Months for Abodian

The Challenge

Too many junk leads wasting time and budget

We'd worked with other agencies before, but never found the right fit. We were getting junk leads, spending too much per enquiry, and had no idea where our real customers were coming from.
— Abodian

What the audit uncovered

High cost per lead with poor ROI
No tracking to see where leads came from
Previous agencies didn't deliver results
Ad targeting not reaching ideal customers
Local search rankings needed improvement

The situation

Abodian had put years of care into creating high-quality, custom cabinets. They had an online presence and ran paid ads, but the leads coming through weren't the right fit.

Too many junk enquiries. Cost per lead was too high. A comprehensive marketing audit confirmed they had no way of knowing which campaigns were actually bringing in serious customers. Marketing dollars were disappearing with little to show for it.

What they really wanted was a dedicated Google Ads specialist to connect them with homeowners and business owners who needed well-made, custom kitchen cabinets. Quality leads, not just quantity.

Local rankings like these come from the same framework we use across every SEO consulting engagement.

Where they started, where they are now

From invisible to 1,800 monthly visitors and 6-figure sales

Zero

Online Presence

Completely invisible

100%

Word-of-Mouth

Only lead source

None

Tracking

No measurement

Seasonal

Projects

Unpredictable flow

6-Fig

Sales

High-value projects

3800%

Traffic

1,800 monthly visitors

165%

ROAS

Profitable in 6 months

3000%

Keywords

Dominating search

6-Fig

Sales

High-value projects

3800%

Traffic

1,800 monthly visitors

165%

ROAS

Profitable in 6 months

3000%

Keywords

Dominating search

The rollout

From Quiet Months to 6-Figure Revenue

A multi-year partnership built on continuous improvement

Months 1-6

Audit, SEO & Ads Foundation

Started with a full digital audit to map opportunities. Simultaneously rebuilt SEO with intent-focused keywords and landing pages while restructuring Google Ads campaigns for better targeting and lower costs.

Months 7-12

Refinement & Scaling

With the foundation in place, we fine-tuned what was working. Improved ad relevance, built dedicated ad groups based on actual search behaviour, and expanded location-specific campaigns.

Year 2

PMax & Audience Targeting

Combined Google's audience data with their customer data to reach people actively looking for cabinet makers. Ads appeared across Search, Display, YouTube, Gmail, and Discover. Added remarketing to bring back visitors who hadn't converted yet.

Year 2+

Ongoing Optimisation

Constant tracking and data-driven tweaks. Swapped underperforming ad groups, ran experiments on headlines and visuals, and doubled down on what brought in quality quote requests. Every dollar working harder.

A site that sells cabinetry the way a showroom does

Custom cabinetry is a considered spend. Homeowners and builders both needed to see finished work, understand the process, and know what they were committing to before enquiring.

Open any page, then scroll it from header to footer

Abodian homepage shown from header to footer — Homepage
abodian.com
Press logos sit directly under the hero, which does the credibility work for a purchase most people only make once in a house.

Abodian custom kitchen cabinets page shown from header to footer — Custom cabinets page
/products/cabinets/kitchen-cabinets/custom-cabinets
Built for the kitchen search specifically rather than the general cabinetry page. Photography carries most of the argument, with the specification detail underneath it.

Abodian built-in wall units page shown from header to footer — Built-in wall units page
/built-in-wall-units
A separate destination for a job people search by name. Without it, wall unit searches were arriving on kitchen copy and leaving again.

Abodian how it works page shown from header to footer — How it works page
/how-it-works
Design through to install, step by step. It removes the main hesitation with custom work, which is not knowing how long it takes or what happens when.

What we built

Website rebuild
Custom cabinets page
Built-in wall units page
How it works explainer
Portfolio and estimate flow

Organic traffic up 3,818%, and a 165% return from ads

SEO did the long climb. Ads paid back inside six months. Both screenshots are from the live accounts.

Ads returned 165% inside six months once the same pages were used as landing destinations.
Google Ads account · First 6 months

3,034%

more keywords

↑3,818%

organic traffic

165%

return from ads

6-fig

monthly quotes

After more than a year and a half of SEO work, their site went from showing up for just a few terms to ranking for over 3000% more keywords. Understanding how many keywords to target per page meant each page earned its rankings without cannibalising others.

Organic traffic skyrocketed by over 3800%, bringing in an average of 1,800 potential customers month after month. And because these visitors were actively looking for cabinet makers, they were far more likely to convert.

On the paid ads side, the improvements made a huge impact. By focusing on high-intent searches and fine-tuning every detail, we helped them hit a 165% return on ad spend within 6 months.

More than better numbers, it gave them confidence that their marketing budget was finally working as hard as they were. Tracking the right KPIs meant every decision was backed by data. Real results that directly impacted their business. Local trade businesses ready to invest in consistent growth can review our service pricing to find the right plan.

Custom trades and home improvement businesses can see what's possible by browsing our digital marketing case studies for results achieved across similar high-ticket local service industries.

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