The Challenge
No single source of truth for revenue or lead tracking
We'd been doing our own marketing for years. We wanted to hand it over, but we couldn't find an agency we were willing to trust with our business. Then we found Josiah's team.
What the audit uncovered
Years of in-house marketing with diminishing returns
Previous agencies hadn't earned their trust
Generic ad copy that didn't reflect Turnaround's brand
Budget bleeding on underperforming keywords with no negative keyword strategy
Landing pages weren't converting — cluttered layout and no trust signals
The situation
Turnaround had been running their own Google Ads and marketing for a long time. They knew the basics, but they also knew they were leaving money on the table.
One of the biggest headaches was tracking. In the UAE market, attribution can be tricky — there was no single source of truth for where leads were coming from, which made it nearly impossible to know what was actually working. Fixing this started with establishing proper lead attribution metrics across every channel.
They'd spoken to other agencies before but never felt confident enough to let go of the reins. They needed someone who understood their business, their market, and their brand — not just someone who could push buttons in an ad platform.
