The Challenge
Ad budget spread too thin across broad keywords
We'd built a strong reputation through word of mouth, but we knew there was more potential online. We just weren't sure how to tap into it.
What the audit uncovered
Strong word of mouth but ads underperforming
Conversion tracking gaps hiding true results
Difficult to measure which campaigns drove enquiries
Opportunity to scale beyond referrals
Untapped potential in paid search channel
The situation
This business had built something special. Their reputation was strong, referrals were steady, and they had loyal customers. The foundation was in place.
But their Google Ads campaigns weren't pulling their weight. The campaigns were running, but the setup was limiting what was possible. Budget was concentrated on broad keywords, and tracking gaps made it hard to see the full picture.
The demand was clearly there. The service was proven. A comprehensive marketing audit revealed an opportunity to amplify what was already working and turn their ads into a proper growth channel.
